Track the metrics that directly impact logistics profitability.
Data-driven logistics decisions help eCommerce brands scale faster and improve profitability. Tracking the right shipping KPIs gives sellers complete visibility into operational performance.
Delivery Success Rate is one of the most critical metrics. A low success rate indicates courier inefficiencies, address issues, or poor customer communication. Improving this KPI directly increases customer satisfaction.
RTO percentage is another important indicator. High RTO rates increase shipping losses and operational costs. Monitoring RTO by region, courier partner, and payment type helps identify underlying issues quickly.
Shipping Cost Per Order helps businesses understand profitability at scale. Analysing this metric across courier partners allows better rate negotiations and smarter shipping strategies.
Average Delivery Time affects customer experience heavily. Faster deliveries improve repeat purchases and brand trust. Tracking delays and identifying bottlenecks can significantly improve delivery timelines.
Finally, customer satisfaction metrics such as NPS and support complaints provide insights into the overall shipping experience. Combining operational and customer-focused KPIs creates a complete logistics performance framework.